WILLOWWOOD UNVEILS NEW BRAND IDENTITY USHERING IN ERA OF INNOVATION

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MOUNT STERLING, Ohio, Sept. 8, 2023 ~ WillowWood, a 115-year-old company in the orthotics and prosthetics (O&P) industry, has announced the launch of a new brand identity to mark its expansion into multiple new product lines and technologies.

The company has recently developed Alpha SmartTemp® gel liners that significantly reduce sweat and moisture, as well as the META® Line of high-performance feet with a unique unibody design, the novel Alpha Control® myoelectric liner for upper limb bionic prosthetics, and the PDAC approved lightweight, intuitive, and safe powered INTUY™ Knee.

Mahesh Mansukhani, CEO of WillowWood, said: "Our new brand reflects the dramatic progress we have made in broadening our prosthetic solutions for individuals with limb difference, while still honoring our rich 115-year history. It's time for our brand to properly reflect the game-changers that our organization has been launching and will continue to bring to the O&P community."

Daniel Rubin, COO of WillowWood added: "We embarked nearly five years ago on an outcomes-driven approach to product innovation with the collaboration of many of our research partners and the backing of Federal grant funding, which includes $12 million of new awards secured in just the last two years. Having launched over 15 new products in this same period with pronounced impact on the amputees we serve, and a strong pipeline of development underway, we will be helping to transform the prosthetic industry for years to come."

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The formal launch of WillowWood's new brand identity will coincide with AOPA's annual conference in Indianapolis. At this event they will be showcasing their Powered INTUY™ Knee; Alpha Control® Myoelectric Liner; META® High-Performance Feet; and Alpha SmartTemp® Gel Liner.

Erin Lansky from Blue Sea Capital commented: "We partnered with WillowWood and its exceptional team to transform the prosthetics industry, and the new brand reflects its market-leading innovation. WillowWood continues to actively seek acquisitions and partnerships with other prosthetic manufacturers who share our core value of securing great patient outcomes."

Blue Sea Capital made a significant growth investment in WillowWood in December 2021 in partnership with their leadership team.

WillowWood's new brand identity is a promise to keep pushing forward within O&P industry by providing innovative solutions that improve patient outcomes.
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