~ Bloomington, IN - The City of Bloomington has announced the launch of a new program aimed at supporting and empowering local small businesses, restaurants, property owners, retailers, and entrepreneurs. The Small Business Technical Assistance Partnership, developed by Retail Strategies, offers on-demand virtual training courses to help businesses adapt to a changing marketplace.

Retail Strategies, a company specializing in business recruitment and community development, created this program in response to the needs identified in a 2020 Main Street America survey. The program provides resources and training to help small businesses build an online presence and adjust to new market conditions. Best of all, it is completely free for all businesses within the City of Bloomington.

The Small Business Technical Assistance Partnership offers a variety of targeted courses to meet the specific needs of different types of businesses. These include the Omni-Channel Retail Strategies Training Course, which helps business owners understand digital marketing and social media commerce; the Restaurant Resiliency Training Course, which provides strategies for adjusting to the post-pandemic industry; and the Property Owner Training & Toolkit Course, which equips property owners with tools for preparing their properties for new tenants.

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Other courses offered include the Holiday Trends & Preparations Training Course, which focuses on economic predictions and strategies for the upcoming holiday season; and the Business Modernization Training Course, which explores the latest shifts and innovations in business practices.

Each course comes with comprehensive marketing materials to help businesses maximize their learning and application. Participants will also have access to an extensive resource library filled with templates and worksheets. In addition, a module focusing on college-town economies will be launched in the fall.

"We are thrilled to launch the Small Business Technical Assistance Partnership to support our local business community," said Andrea de la Rosa, Assistant Director for Small Business Development. "These courses provide valuable insights and practical tools to help businesses adapt and succeed in a rapidly changing environment."

Businesses can enroll in this program by visiting https://bton.in/84H0W or by contacting the Department of Economic and Sustainable Development at esd@bloomington.in.gov for more information. Enrolled businesses will have unlimited access to the training for one year from their enrollment date.

The City of Bloomington is committed to helping its local businesses thrive and succeed in today's ever-changing market. With the Small Business Technical Assistance Partnership, businesses can gain valuable knowledge and resources to adapt and grow in a competitive environment.

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