Splenda Celebrates 25 Years of Sweetness

CARMEL, Ind., Jan. 25, 2024 ~ Splenda, the leading sweetener brand in America, is proud to announce its 25th-anniversary celebration, "25 Years of Sweetness." Since its inception, Splenda has revolutionized the way people experience sweetness and has helped individuals worldwide achieve their health and wellness goals.

To commemorate this milestone, Splenda is releasing limited edition 25th birthday packaging, which will be a collector's item for devoted Splenda fans. This special packaging is a fun and exciting way to celebrate the brand's success over the past 25 years. Additionally, Splenda enthusiasts can take a visual journey through the brand's timeline at Splenda.com/timeline/, highlighting key milestones, innovations, and achievements that have shaped Splenda into the beloved brand it is today.

As part of its year-long celebration, Splenda will also be embarking on a nationwide events tour to spread the joy of zero-calorie sweetness to communities across the country. This tour will give consumers an opportunity to experience the delicious taste of Splenda firsthand.

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To make this celebratory occasion even sweeter, Splenda has partnered with Princess Cruises for a mid-summer sweepstakes. Three lucky winners will receive fun-filled cruises by sharing how they have used Splenda to reduce sugar in their lives and lead happier and healthier lifestyles.

In line with its mission to support individuals' health journeys, Splenda is also committing $2,500 to 25 families affected by diabetes. These funds will help offset the cost of treatment and medical supplies. Individuals can nominate themselves or someone they know by visiting splenda.com/contests/ and sharing their story about living with diabetes. The sweepstakes will launch in February 2024, with winners being announced throughout the year.

Furthermore, as part of its anniversary celebrations, Splenda is introducing a "25 years of recipes" campaign. This campaign features a curated collection of fan-favorite recipes that have delighted taste buds over the years, but with a lower calorie twist. Some of the top recipes include a confetti birthday cake, grapefruit olive oil cake, and a mocha chocolate lava cake. These recipes provide consumers with a fun and experiential way to celebrate 25 Years of Sweetness and America's favorite sweetener.

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Recognizing the incredible health journeys of Splenda users, the brand is launching a social media campaign for fans to share their personal success stories using Splenda with the hashtag #SplendaSweetSuccess. This initiative aims to celebrate the diverse and inspiring stories of individuals who have incorporated Splenda into their healthy lifestyles.

Ted Gelov, Chairman and CEO of Heartland Food Products Group, expressed his excitement about this significant milestone, stating, "We are thrilled to mark this momentous occasion and celebrate 25 Years of Sweetness with our loyal customers and supporters around the world. This anniversary is not just about our brand; it's about the countless individuals who have trusted Splenda to be a part of their health and wellness journey. We look forward to the next 25 years of continued innovation and sweetness."

Join in on the celebration by following Splenda's 25 Years of Sweetness journey at Splenda.com. With its commitment to providing delicious sweetness without added calories, Splenda has truly transformed the way we experience sweetness for the past 25 years and will continue to do so for many more years to come.
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