~ The City of Bloomington has announced the launch of a new series of public focus groups as part of their WeAreBloomington branding initiative. These focus groups, which will begin on June 3, aim to gather input from residents on what makes Bloomington unique and how the city should present itself to residents, visitors, and potential employers and investors.

The one-hour sessions will be held both virtually and in-person to accommodate different schedules and preferences. The WeAreBloomington project is a citywide effort to create a shared identity that reflects Bloomington's values, strengthens civic pride, and supports future planning. The input collected from these focus groups will play a crucial role in shaping the messaging used in marketing, economic development, tourism, recruitment, and community storytelling.

Residents are encouraged to register for up to two of the following focus groups: "What Makes Bloomington, Bloomington?" on Tuesday, June 3 at 6 p.m. (virtual) or Saturday, June 7 at 12:30 p.m. (in-person at City Hall); "Attracting and Retaining Young Professionals" on Wednesday, June 4 at 12 p.m. (virtual); or "Downtown and Bloomington's Built Environment" on Tuesday, June 10 at 12 p.m. (virtual). Pre-registration is required and participants will receive a calendar invitation with meeting details after registering. More information about the focus groups can be found on the project website at wearebloomington.com.

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In addition to the focus groups, residents are also encouraged to complete a public survey that asks about Bloomington's identity, values, and future. The survey is available through June 16 on the project website.

The WeAreBloomington initiative is a year-long effort led by the City of Bloomington in partnership with CivicBrand, a national branding and engagement agency. This project was born out of a 2016 recommendation from the City's Wage Growth Task Force to develop a place-based brand strategy to support economic competitiveness.

According to Mayor Kerry Thomson, "This project is about preserving and uplifting what makes Bloomington special while also giving us the tools to communicate that clearly and consistently." The initiative includes community engagement, surveys, stakeholder meetings, and input from a local advisory committee made up of residents, nonprofit leaders, artists, business owners, and others.

For those interested in learning more or getting involved in the WeAreBloomington project, visit wearebloomington.com. The city encourages all residents to participate in this important effort to shape Bloomington's future.

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